Experience
Kyle's Corner
Social Media Manager | June 2026 - Present
Manage all platforms for restaurant including Instagram, Facebook, and TikTok. Ownership over Google Ads, Toast, and Doordash. Work with other locally owned businesses to create events and fundraising oppurtunities.
Bakelab Cafe
Marketing Manager | August 2025 - June 2026
Lead all marketing strategy across social media, email, website, print, and in-store campaigns. Manage and mentor an in-house graphic designer while overseeing brand consistency across all creative projects. Produced copy, photography, and video content for digital campaigns, product launches, and events across three locations.
Meta
Data Labeling Analyst | April 2025 - August 2025 (contract)
Improved business data across Facebook and Instagram using generative AI tools. Identified data gaps, improved AI workflows, and supported business advertising systems.
Saluki AdLab
Graduate Assistant | August 2023 - May 2025
Led copywriting and strategy for campaigns including Illinois State Police, Illinois Department of Public Health, Southern Illinois Healthcare, and Quatro’s Pizza. Helped increase Illinois State Police applications by 1,000+. Managed social media campaigns across Facebook, Instagram, LinkedIn, X, and TikTok for multiple clients. Mentored undergraduate students in campaign development across digital, print, audio, and video advertising.
Education
MS Professional Media & Media Management
BA Linguistics: Minors in Journalism & American Sign Language
Southern Illinois University
Skills
Marketing & Strategy: Brand Strategy, Social Media Strategy, Campaign Management, Copywriting, Email Marketing, SEO, Marketing Analytics.
Creative & Technical: Creative Direction, Photography, Short-Form Video Production, Adobe Creative Cloud, Adobe Premiere Pro, Google Analytics, Google Ads